Confidence in ourselves as women in business can be a real challenge. We often attempt to embrace a business persona that protects us and portrays a “powerful” image that we are untouchable, strong and ultra-independent. However, in creating and living this image we may be betraying our true selves and blocking off what we really need to feel and be to create a successful business.
A False Masculine Image in Business
Many women try to portray themselves as masculine to survive in the business world. However, this exercise can set us up for self-deceit about the fact that our dominant orientation in life is actually feminine. As women, we often look to establish love and stability in intimate relationship before we are ready to venture in to the world and establish ourselves. This is quite different for men in their masculine who try to establish themselves in the world before they are ready to give and commit in intimate relationship. This one of many differences between the feminine and masculine that impacts on women in business and can lend to role and gender confusion.
Another difference between the feminine and masculine in business is that the feminine is relationship and feeling based while the masculine is action and mentally based. This results in the feminine being focussed on the interpersonal and values the flow and ebb of emotion between people, while the masculine focusses on getting the job done.
Embracing the Feminine in Business
Embracing ourselves as “confidently feminine” AND as a real asset to business in every role is important. Rather than trying to squash a circle into a square hole, perhaps the trick is to respect and value the feminine aspects of ourselves in business as women. For example, women in their feminine energy may circle around an intention to create the outcome rather than “strive towards goal”. As women we may manage groups of staff through our concern of their wellbeing rather than focussing on what is produced. This does not mean that less is produced, rather it simply means that the management is wellbeing based rather than outcome based. Finally, we may evolve in our own businesses rather than take a linear approach. The key point is that the feminine may be different from the masculine in business, however it is no less effective or appropriate in creating successful businesses.